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Test Bank (Download Now) For Marketing 4th Edition By Greg Elliott, Sharyn Rundle-Thiele, Sandy Smith, David Waller, Liz Eades, Ingo Bentrott ISBN: 9780730362999

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David Waller · Greg Elliott · Ingo Bentrott · Liz Eades · Sandy Smith · Sharyn Rundle-Thiele

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Test Bank (Download Now) For Marketing 4th Edition By Greg Elliott, Sharyn Rundle-Thiele, Sandy Smith, David Waller, Liz Eades, Ingo Bentrott ISBN: 9780730362999

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Test Bank (Download Now) For Marketing 4th Edition By Greg Elliott, Sharyn Rundle-Thiele, Sandy Smith, David Waller, Liz Eades, Ingo Bentrott ISBN: 9780730362999

TABLE OF CONTENTS

CHAPTER 1 Introduction to marketing

CHAPTER 2 The marketing environment and market analysis

CHAPTER 3 Market research

CHAPTER 4 Consumer behaviour

CHAPTER 5 Business buying behaviour

CHAPTER 6 Markets: segmentation, targeting and positioning

CHAPTER 7 Product

CHAPTER 8 Price

ChAPTER 9 Promotion

CHAPTER 10 Distribution (place)

CHAPTER 11 Services marketing

CHAPTER 12 Digital Marketing

CHAPTER 13 International marketing

CHAPTER 14 Social marketing and not-for-profit marketing

CHAPTER 15 Marketing planning, implementation and evaluation

CHAPTER 16 Data and analytics